Assistant Sales Officer

Key Objective: 

To ensure achievement sales targets as per plan; implement initiatives at the dealer level; build consumer & influencer connect and gather competitive intelligence data from the field


•       Understand the geography-wise sales plans for Tata TISCON from superiors and cascade them to dealer-wise sales plans; ensure achievement of same.

•       Visit dealer locations as per Personal Journey Plans (PJP); Build mutually beneficial relationships with dealers.

•       Ensure dealer development and motivation towards Tata Tiscon Sales and generation of adequate sales funnel, promote new products/SKUs as planned.

•       Track dealer performance and take required action to improve on performing dealers

•       Build consumer/influencer connect as per the region to build brand awareness and generate leads for the dealers.

•       Identify avenues for superior service delivery and inform superior

•       Drive exclusivity of dealers as applicable.

•       Maintain regular coordination with Sales coordinator and MIS team to ensure on –time order fulfillment.

•       Manage outstanding with dealers post order fulfillment periodically

•       Submit all required reports/MIS/Competitor profiles on time.

Sales Promotion

  • Implement all meets, PPA / schemes & initiatives for dealers, influencers & consumers as per plans
  • Monitor & ensure effective implementation of all initiatives (RCP/ Tally etc.) at the dealer outlet

Self Development

  • Participate in performance reviews and knowledge sharing sessions
  • Incorporate feedback provided in regular day-to-day working


  • Support in implementation of initiatives for improvement in the current systems & processes

Oversee any other work as per business need as communicated by the Superior